SOCIAL AND INTERACTIVE MEDIA

52–53 credit hours


WHY STUDY SOCIAL AND INTERACTIVE MEDIA AT TIU?

The Social and Interactive Media major is a unique major, which is not offered in every college. Trinity especially designed this major for students like you who want to focus on organizational communication in digital and interactive contexts. As a Social and Interactive Media major, you will develop your skills in digital writing and a variety of visually-based mediums, such as photography, web design, and video.

HOW LONG WILL IT TAKE ME TO EARN MY DEGREE?

Social and Interactive Media majors usually complete their degrees in 3-4 years. While a student, you will complete 52-53 credit hours in a wide variety of interesting courses like social and interactive media strategies, writing for the media, visual communication, foundational design software and photography.

DID YOU KNOW?

There is a growing demand for social media managers in companies all over the country. More and more businesses are seeking social media managers to develop web-based marketing and social media strategies to expand and grow their customer base.

WHAT WILL I STUDY?

You’ll take courses that will help you design digital and interactive communication strategies to develop brand identity, learn about editorial and writing styles for various internet and digital environments, create effective visual communications for maximum impact in social media environments and more!

COURSEWORK:

Requires 52-53 credit hours taken in several key areas: strategy and campaign development, communication theory and practice, and tools and design.

Social and Interactive Media Courses

STRATEGY & CAMPAIGN DEVELOPMENT
Course Title Credits
BUS 113 Principles of Marketing 3 hours
BUS 334 Advertising 3 hours
BUS 388 Digital Analytics 3 hours
COM 140 Introduction to Public Relations 3 hours
COM 281 Social and Interactive Media Strategies 3 hours
COMMUNICATION IN THEORY AND PRACTICE
Course Title Credits
COM 240X Writing for the Media I 3 hours
COM 241X Pre-Practicum 1-2 hours
COM 340X Writing for the Media II 3 hours
COM 383 Writing for Digital Contexts 3 hours
COM 386 Visual Communications 3 hours
COM 445 Internship 3 hours
COM 490 Communication Capstone 3 hours
TOOLS AND DESIGN
Course Title Credits
COM 384 Audio and Video for Social and Interactive Media 3 hours
GPH 105 Foundational Design Software 3 hours
GPH 205 Intermediate Design Software 3 hours
GPH 230 Introduction to Photography 3 hours
GPH 271 Introduction to Web Design 3 hours
GPH 385 Digital Storytelling 3 hours
Total Hours 52–53 hours

CAREER OUTCOMES:

Multimedia Specialist Web Content Manager
Public Relations Specialist Film Producer
Social Media Manager Media Planner

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