Faculty Since 2006
BS, University of Colorado
MBA, University of Michigan
PhD, University of Illinois at Chicago
Wendy L. Martin serves as the Wesley Anderson chair of the department of business at Trinity International University in Deerfield, Illinois. Before beginning her career in academia 25 years ago, Dr. Martin enjoyed a career in consumer goods marketing at Procter & Gamble and Schering-Plough, now Merck. Mainly choosing projects that lead to scale development from survey data, her primary research interest focuses on marketing for ministries. Her additional research efforts on inter-generational family businesses have been cited internationally over 500 times and have yielded several awards, including best papers and the designation as a Family Business Research Scholar.