Wendy L. Martin, PhD

Chair, Department of Business
Professor of Business

Faculty Since 2006


BS, University of Colorado
MBA, University of Michigan
PhD, University of Illinois at Chicago


[email protected]

Wendy L. Martin serves as the Wesley Anderson chair of the department of business at Trinity International University in Deerfield, Illinois. Before beginning her career in academia 25 years ago, Dr. Martin enjoyed a career in consumer goods marketing at Procter & Gamble and Schering-Plough, now Merck. Mainly choosing projects that lead to scale development from survey data, her primary research interest focuses on marketing for ministries. Her additional research efforts on inter-generational family businesses have been cited internationally over 500 times and have yielded several awards, including best papers and the designation as a Family Business Research Scholar.

Awards, Affiliations, and Achievements

  • Member, Religious Research Association
  • Society for the Scientific Study of Religion
  • Christian Business Faculty Association
  • Awarded Best Paper on Transgenerational Entrepreneurship, Babson College Institute for Family Enterprising
  • Awarded Raymond Family Business Institute Award for the Best Paper on the Topic of Family Business. Babson-Kauffmann Entrepreneurship Research Conference.
  • Named Family Business Research Scholar by Family Owned Business Institute, Family Enterprise Research Conference


Hi-Res photo